University Work
This case study consists of various university work I did during my time studying Graphic Communication & Illustration at Loughborough University.
During my second year of university I wanted to reimagine current brands in unusual ways. I felt this exercise helped me to think outside the box and develop unorthodox visual identities whilst conforming to current target markets.
Blockbuster Rebrand
Further developing my skill for rebranding I decided to give the forgotten brand Blockbuster a modern visual identity with contemporary context of being a streaming service.
Sport 4 Climate D&AD campaign
During my final year at Loughborough University, I worked in a team to tackle the D&AD New Blood design Competition. Our challenge was to create a campaign using guerrilla marketing while utilising the theme of the Australian open.
Wavfinder App UI
In my final semester at Loughborough University we were able to write our own briefs and have more creative freedom with our work, in doing so I developed a UI for my app called "Wavfinder". In this app DJs can feel more at home in their industry by conversing with Other DJs and find work that suits them,
George Floyd Comemorative Poster
This post was made in tribute to George Floyd. I created this poster with a feeling of sadness but also a feeling of urgency and a need to change within our society.
