Onyx is an auction app for luxury watches that operates, exclusively in Qatar. To represent the exclusivity we wanted to give the branding a premium approach.
We developed an a visual identity that reflects the exclusivity and premium qualities of the services that the brand offers.
We designed a custom typography to give the brand a stronger and more impactful look, because the brand name is small we decided to use a expanded custom font. We also developed an icon and animation using the same type of curvature present in the logo, that represents the mechanical work present inside of luxury watches.
