This brief required creating a packaging design related to one of the Student Gold Pack briefs. I chose to create a packaging design that informs, engages & motivates purchase and use. I chose to create a new brand for pistachio nuts and create a packaging design for this product.
The Brand
Pista Ciao is a pistachio nut brand that is all about delivering a healthy snack and a flavorful crack. Providing delicious organic pistachio nuts and somewhere to dispose of the shells, this brand was created with convenience in mind. Pista Ciao specialises in 3 flavours: Roasted & Salted, Garlic & Onion & Chilli to ensure your on-the-go craving is catered for in this healthy and delicious snack. All products are organic, vegan and filled with nutrients such as: B6 vitamins, fiber and proteins which ensures Pista Ciao will get you through those busy days.
The Pista Ciao name aligns to the rich history of the Pistachio name itself. Originated in Italy, this brand name takes inspiration from the italian slang word for goodbye which is: Ciao. This name reflects what the concept of the brand is about and the packaging itself as it hints at the packaging concept which has somewhere to dispose (Ciao) of the pistachio nut shells. The brand is bright and bold creating a casual yet attracting visual identity which truly allows the brand to stand out.
Logo: Auster Black
Headings: Auster Bold
Copy: Auster Medium
Colour Palette
Each flavour utilises different colour combinations within the same colour palette to create a unified and cohesive brand identity. The colour palette chosen is bright and bold in order for the packaging to stand out on shelves and create a long lasting impression.
Target Market
Consumers between the ages of 18-35 years of age that are constantly on the go and are looking for a healthy snack during their busy days
Packaging Design
The packaging was created with comfort as of utmost importance. This is reflected through its thin and elongated design providing an easy hold while you crack, crunch and dispose of the shells. The material utilised is recyclable card and the idea of the packaging itself helps eliminate litter of the pistachio shells, providing sustainable and interactive packaging. This design features a tear opening system and once torn, the torn off part turns into a place for consumers to put their pistachio shells
Final Mock-Ups
Brand Manual
