Working With A Client- Hawkridge Client Presentation + Feedback
Below is a copy of the presentation I gave to the clients.
The competitive brand I have researched for this presentation is
River Test Distillery.
River Test Distillery.
Like Hawkridge Gin, it was inspired by it’s location.
Their gin is crafted, in small batches, on the banks of the River Test, in the heart of the Hampshire countryside, not far from Hawkridge.
They produce 3 different kinds of gin, including a Premium London Dry Gin, and their botanical blends reflect the classic flowers and herbs of the English countryside.
Their gin sells at a comparable price to Hawkridge Gin (around £38.00 per bottle). A lot of thought and effort has gone into their bottle designs. Their gin has won international awards and has featured as a Gin of the Month by Craft Gin Club.
The three Key Moments of Consumption that I have chosen to represent here are listed above.
For the Informal Get Together shot, I used only women models to reflect the target audience of mainly women over the age of 25.
I chose a rooftop location overlooking the River Thames. The sense of calmness and space, whilst overlooking the city, helps to reflect the elevated status of a super premium product.
Following the brief, I tried to ensure the bottle was centre stage to clearly display the alcohol content.
I removed the bottle top to show the design and reinforce the logo. I wanted to show a classic presentation of a gin and tonic, so I used large glasses, pink grapefruit and rosemary, which anyone could have at home but also some ice cubes with frozen flowers in. I also placed lavender plants as background props which helps to bring out the purple of the flowers in the drinks and the colour of the dress one of the models is wearing.
I wanted this shot to seem feminine, informal and aspirational.
For this Premium (VIP) Social Outing shot, I used women’s hands only.
I chose to shoot this at The Ham Polo Club. Polo was brought back to England around 1850 by tea plantation owners, so it has a very English historical heritage, reflecting the Victorian age of discovery. It is also a very elite sport and one that women, in particular, love to watch!
I wanted to get the classic view of an English Polo Club on a summer’s day, with its white picket fencing and the polo in play.
I wanted the bottle to be centre-stage in the picture, clearly showing the alcoholic content on the label.
As this is obviously an ‘al fresco’ shot, the lid is on the bottle, and I have staged it with a bottle of premium tonic and extra glasses.
For my other props, I used a classically English Panama hat and a pair of women’s sunglasses. I garnished the drinks with pink grapefruit peel and a sprig of lavender.
I wanted to include this alternative image for the Premium (VIP) Social Outing.
Purely by chance, on the day I visited Ham Polo Club, they were hosting an international polo match (between Scotland & England) on Pennyfarthing bicycles!!
Because of the Victorian connection and the fact that this is such an unusual sight, I decided to include it here today.
This time, the shot was taken from within the clubhouse.
The models in the shot are a smartly dressed couple - the woman in a silk dress and the man in a blue blazer. There is a Panama hat and sunglasses on the side and the classic Gin & Tonics look cold and refreshing on a hot summer’s day.
For The Night Out shot, I used a combination of both men and women models. All of them were over 40 and dressed appropriately for a night out. The women wore nail varnish, one of them has a black evening top and the other a pearl necklace, which I thought would reflect both age and class. The man just visible at the end of the bar is wearing a shirt and blazer. I also tried to show an evening bag on top of the bar.
I chose to shoot this in a local gastro-pub.
Although this shot was actually taken at lunchtime, I have edited it to look like it was taken in the evening.
The bottle is up front and slightly to the left of the shot but still clearly shows the alcohol content on the label.
The straws help to highlight the vertical lines on the bottle and suggest the possibility of cocktails.
The gold strip down the bar compliments the gold labelling of the bottle and helps to make the image look more aspirational and decadent.
The photo above show my three shots shown in the Hawkridge Instagram
templates.
templates.
Finally, I have included my reel, showing the bartender making the Gin & Tonics, which were used in the Night Out shot.
Feedback:
Overall I think my clients were happy with my presentation, They were intrigued about the Ham Polo club and how I knew about it. I told them that I live in West London and used to pass it often on my way to Richmond park when I walked my dog.
One of their comments were that the first photo (The Girls Get-Together) had more floral elements than the other two shots. (Update: following their feedback I tried to add a flower into my other two pictures, but when I did this it made the photos look too staged and were too distracting whilst it took the focus away from the bottle. So I decided to not include them in my shots).
However they were impressed with how I lit the bottle and thought it worked well. They mentioned this was something they struggled with themselves, so I was pleased with this positive comment.
They also liked the penny-falling photo, as they thought it was very unusual and an interesting shot to have in the background. This made me really happy to hear as when I was creating my presentation I was hesitant whether or not to include it and now glad I did.
