Social Media
Go Greek
Designed by Caroline Quattro for the Social Media Industry
Created on Adobe Photoshop, Adobe Lightroom and Canva
This Instagram post was the first in a series of 10 paid target advertisements for Rider’s sorority recruitment this past spring semester. Throughout the campaign, statistics and engagement levels were monitored to see what styles performed better.
Appeared on @rider_npc Instagram
Go ZTA
Designed by Caroline Quattro the Social Media Industry
Created on Adobe Photoshop, Adobe Illustrator and Adobe Lightroom
Promotional flier for Zeta Tau Alpha’s recruitment. This was one out of several Instagram story fliers in the recruitment collection to be posted. All appeared with different color schemes and structures to vary the styles. This one is a particular favorite due to all the layers and images placed, as well as the colors.
Appeared on @zta_rider
Tricky Tray
Designed by Caroline Quattro the Social Media Industry
Created on Adobe Photoshop, Adobe Illustrator and Canva
Official Instagram and printed flier for Zeta Tau Alpha’s annual basket raffle on campus.
Appeared on @zta_rider Instagram and at the event
Meet & Greek
Designed by Caroline Quattro the Social Media Industry
Created on Adobe Illustrator
Promotional flier for Zeta Tau Alpha’s alumni event. This was sent out to current members, alumni and their families and served as an invitation as well.
Appeared on @zta_rider, on the ZTA alumni Facebook and in an email blast
Black History Month
Designed by Caroline Quattro the Social Media Industry
Created on Adobe Illustrator
Flier for Black History Month with the Zeta Tau Alpha crown at the bottom. It was the cover page for a series of stories highlighting local Black owned businesses.
Appeared on @zta_rider
Think Pink Week
Designed by Caroline Quattro the Social Media Industry
Created on Canva
Promotional flier for Zeta Tau Alpha’s annual philanthropy week. This design was created on canva due to time constraints and needing a quicker production than other fliers. It is structured in a way that is easy for the reader to navigate day by day as well as the publisher to cross out days that have already passed.
Appeared on @zta_rider
