WE ARE LESOTHO
We Are Lesotho is a corporate identity project designed to present the Kingdom of Lesotho at the Trade and Investment Forum. The purpose of the presentation at the forum is to show what Lesotho has to offer, its people and businesses in promising industries.
The logo consists of text and graphics. The font of the logo has irregularities and thus refers to manual work. The image of the mountains was taken from a real photograph of Lesotho. The graphic with the mountains moves from the logo to the identity and becomes a graphic motif with various transformations.
The logo and the identity is based on showcasing Lesotho's natural heritage as well as its talented people. The color palette has natural hues that refer to the sky, earth, mountains and sun. The mood and atmosphere of the project is friendly and creative. It is important to note that the identity can be used for creative eye-catching merchandising as well as for serious information brochures and presentations.
