Hippo is a baked snack brand launched in 2008 by Parle Agro. The past campaign states a message that hunger is the root cause of all evil. Thus the campaign revolves around fighting hunger.
The task was to design Hippo's campaign to promote World food day (Oct 16th) that will help fight hunger. After some research it was learnt that with the right amount of push, people would be ready to replace their other cravings and addiction with the craving for food (for a certain amount of time).
Below is the final outcome my team member and I came up with.
Copy : Sitara
Ideation : Sitara, Surabhi
Illustration : Satyajeet