Ayla Beutel's profile

Typography and Print Series

This is a print exercise allowed for the experience to get out and meet people and to understand the basics of typography. Through InDesign I was able to create this print specimen based off The Crystal Goblet, Grid Systems, The Science of Typography and Typography as Discourse.
Beginning with the Crystal Goblet I proceeded to use Century Old Style for the title page to draw in the ideologies that Beatrice Ward detailed; The essay was formatted in a way that there isn't a lot of jumping while reading and its a steady flow with short line lengths.
In the essay Grid Systems, I used square and rectangle shaped text boxes to refer and stay true to the essay and is formatting. Rather than the crystal goblet with it first line indent, I used paragraph spacing for new lines to help fit into the grid type format. With this  essay I used the title page with text pages to bring a cohesive look. This design choice was to make sure the piece doesn't look scattered and unorganised, defeating the purpose of the grid systems essay. 
The Science of Typography brings forth a time of development and age of computers. This title spread was design of the early aspects of Windows software. It uses Asai Analogue to help travel back to the time of early computers. I drew and placed the boxes, in a disjoined un grid like way to model after windows. 
When placing the text and analysing the essay contents of the Science of Typography and the straight forward and blunt text, I used the same formatting as The Crystal Goblet. I found that some aspects of each essay correlated as they are both analytical and precise on there delivery and context. This consisted of the text being separated between four text boxes, and first line indents approximately one point space. 
Typography as Discourse displays its ideologies and messages as graphic, innovative, creative, almost unreadable. So I placed the text over two pages and edited it so that the words would cascade down the page and to the bottom of the booklet. This idea was thought of by the way you hold a book in two hands, Imagine the words falling down the page following the natural curves of the book. Almost like the words and essay doesn't matter the only focus is on the title and the authors name. 
Typography and Print Series
Published:

Typography and Print Series

Published: