專案簡介：
此次型錄設計專案為鋼鋁業參展用型錄，展現現代感風格，同時呈現傳統產業創新的感覺。主要目標是提升鋼鋁業的品牌形象，讓受眾更加了解產品特色、應用和價值。整體設計風格時尚簡約，方便閱讀與理解。
設計策略與過程：
首先研究了鋼鋁業的背景、市場定位和客群，了解其特色和需求。接著，參考了市場上的其他參展型錄設計，並分析了其優缺點。然後根據鋼鋁業的需求和特色，制定了一套排版規則和風格指南。最後，依照規則和指南，將原有型錄的內容重新整理、調整和美化。
設計特色：
採用統一的字體、顏色、圖片大小等元素，使型錄看起來整齊、一致。
以低調的灰色系為主要背景色，突出產品的質感與現代感。
為每個主要產品撰寫一段精簡而吸引人的介紹，介紹其特點、應用及技術創新等。
為每個產品撰寫一段清晰而具體的介紹，介紹其材質、規格、功能等。
融入工業風元素，展示傳統產業創新的力量和潛力。
使用圖表或列表等方式呈現相關資訊，如產品規格、性能指標等。
Project Introduction:
This catalog design project is for the steel and aluminum industry's exhibition catalog, showcasing a modern style while reflecting the innovation of traditional industries. The main goal is to enhance the brand image of the steel and aluminum industry, allowing the audience to better understand the product features, applications, and value. The overall design style is fashionable and minimalist, making it easy to read and comprehend.
Design Strategy and Process:
First, we researched the background, market positioning, and target audience of the steel and aluminum industry to understand its characteristics and needs. Next, we referred to other exhibition catalog designs on the market and analyzed their strengths and weaknesses. Based on the requirements and features of the steel and aluminum industry, we developed a set of layout rules and style guidelines. Finally, we reorganized, adjusted, and beautified the original catalog content according to the rules and guidelines.
Design Features:
Adopting a unified font, color, and image size for a neat and consistent catalog appearance.
Using a subdued gray color scheme as the primary background to highlight the product's texture and modern feel.
Writing concise and appealing introductions for each major product, detailing their features, applications, and technological innovations.
Providing clear and specific descriptions for each product, including material, specifications, and functions.
Incorporating industrial design elements to showcase the strength and potential of innovation in traditional industries.
Utilizing charts or lists to present relevant information such as product specifications and performance indicators.
