INSIGHT:

Jameson, wanted to cement their voice in the comedy space not through sponsorship but partnership.

IDEA: 

Since 2020, on account of COVID comedy has largely lived on short form formats such as Tik Tok. 

Post Covid this platform has become the main source of laughs locally and  internationally. So, we scoured the internet for the best skit makers to create skits to enlighten South Africans and make them laugh again. While making Jameson a friend of comedy. Thats how "Isikhokho Se Skits" was born.

MECHANIC:

We asked followers of Jameson on social media to suggest topics that are socially relevant they would like their favourite skit makers to act out.