Inspiring owners to embrace this grey and pleasant land
Working across their entire prospect and customer lifecycle, from welcome to repurchase. In this campaign, we encouraged our drivers to #Hibernot, not hibernate, as the weather turned; and embrace the British winter in all its glory.
Through a series of #Hibernot Trails across the UK (suggested by local dealerships and customers themselves) we showcased the all-weather capabilities of the vehicles, beguiling new owners and old to fall more in love with this great British brand and its go-anywhere, do-anything spirit.
My role in the campaign was to implement the look and feel across web, email and social assets. As well as maintain this look and feel throughout the launch of the campaign.