Very light and warm project in these heavy times for us.
In this logo case the designers tried to implement the idea of a lounge cafe in Italy.
The clear and simple silhouettes of cocktail glass and and so beloved and recognised by the every Italian steaming coffee cup express the very meaning of the place.
The colour was inherited with the interior so we made a decision not to change it in branding, but to make the advantage of the cherry shade, to win the play with the colour emphasis.
The logo design should be most laconic in order to be used as the neon sign in future.
At first the idea was to develop the universal logo appropriate for the baristas' uniform, street signs, menus and marketing materials.
Then during the brainstorm with the client we came to some different versions with vertical and horizontal texting and without it.
Still the core of the logo remains quite the same and corresponds the atmosphere of the place exactly.
Have a time to hit on the
Appreciate!
