Espansione Group is an established player in the MedTech industry focusing on ophthalmic and dermatological solutions to treat a number of conditions via patented, certified, light-based technologies such as Light Modulation® Low-level Light Therapy (LM® LLLT) and Optimal Power Energy® Intense Pulsed Light (OPE® IPL).
Since 1981, Espansione Group has delivered the highest standard in the industry—pushed on by expert craftsmanship and family-owned values coupled with a global mindset and aspiration. Every day, the company invests heavily in researching and developing the Espansione Ecosystem of technologies and solutions to achieve its ambition: establishing new paradigms in ophthalmology and beyond, driven by its desire to provide their partners and their patients with the best, certified medical technologies.
The project, one year in the making, consisted in a complete redesign of the whole company's identity and experience on every touchpoint, from digital and physical presence, all the way to marketing strategy and operational processes.
Through a striking and radical new design, we enabled Espansione Group to achieve the desired degree of differentiation in the market, finding a way to express at best its ambition to establish new paradigms in ophthalmology and beyond.
CREDITS:
Strategy: Matteo Corbellino
Graphic design, UX, UI: MOST
Web development: Filippo Buresta
Supporting agency; wearefluo.com
Thanks.
Live Long and Prosper!
🖖
MOST STUDIO
Live Long and Prosper!
🖖
MOST STUDIO
