• Add to Collection
  • About

    About

    A gold winner at the 2008 China Media Best of Best Show, this campaign focused on global warming and the threat of rising sea levels. The word “路… Read More
    A gold winner at the 2008 China Media Best of Best Show, this campaign focused on global warming and the threat of rising sea levels. The word “路”, meaning “road”, in the street signs have all been rusted away, implying that the roads have been submerged for a while. Translation: “Where will roads lead when there’s no more land?” Read Less
    Published:
CHINA ENVIRONMENTAL PROTECTION FUND (CEPF)
"ROADS"
A Gold winner at China MEDIA's Best of Best Show, this campaign focused on climate change and the threat of rising sea levels. The word “”—meaning “road”—in the street signs have all been rusted away, alluding to the irreversible damage floodwaters will have on our roads in the future.
Translation: “Where will roads lead when there’s no more land?