With life science tradeshows coming to a complete halt during the pandemic, 10x Genomics stepped up to create their first virtual tradeshow event. This now-annual event allows for researchers to come together for group sessions, panel discussions, new product announcements and keynotes from leadership.

To bring this event to life a modular design system was developed. These shapes each represent different aspects of the 10x Genomics technology. Together, they act as building blocks with the ability to be arranged in an infinite number of ways to create designs as unique as our DNA.