Drive Angry: Digital Campaign
 
PROJECT DETAILS
Type        Website, Banners
Client       Summit Entertainment
Studio      Ignition Interactive
Date        February, 2011
 
In the newest 3D action-adventure from the director of MY BLOODY VALENTINE, DRIVE ANGRY stars Nicolas Cage as Milton, a hardened felon who has broken out of hell for one last chance at redemption. Intent on stopping a vicious cult who murdered his daughter, he has three days to stop them before they sacrifice her baby beneath a full moon. 

A complete digital campaign that was done by Ignition Interactive. I was the creative and animation lead on all phases of the campaign. The site design was completed based on the initial concept of the Story and Characters matte paintings. Animations for all phases of the campaign were designed and created in AE. 

YouTube takeover was based on a 55 sec trailer that Summit Entertainment provided. We then determined how much of the trailer that we could customize and interact with the YouTube page. The takeover ended up consisting almost every scene having some kind of interaction or enhancements to bring the scenes to life.
 

CREDITS

Creative Director: Evan DeHaven
Art Director: Diego Aguilar, Nick Boes
Designer: Diego Aguilar, Nick Boes
Matte Painter: Diego Aguilar, Nick Boes
Animation: Nick Boes
Developer: JR Fabito
Drive Angry: Digital Campaign
152
3,177
8
Published:

Drive Angry: Digital Campaign

Complete Digital Campaign for the film Drive Angry 3D.
152
3,177
8
Published:

Tools

Creative Fields