"Organization within your reach" - "Organização ao seu alcance"
CMB is a 64-year-old company that seeks to reposition itself in the Brazilian industrial furniture market in order to become more competitive. As it is a consolidated brand with a national presence, one of the redesign requirements was to maintain elements that already had a strong point of contact with the customer.
The new brand shows the air of a new position, with a serious, clean, and strong brand.
Scope of the work: Brand, redesign, visual identity, website design