Chengke LIU's profile

山乡文旅

Chengke LIU
•
Brand Design design identity logos vector visual identity


我们受山乡文旅团队委托，为其设计品牌形象系统和标识设计，一起探索山乡文旅的品牌基因及未来发展的可能性。我们提出了以品牌名称关键字作为主要的识别系统去涵盖并适用于文化公司下属的多元业务板块。 

这套视觉体系将汉字“乡”为核心创意元素，巧妙形成符号化的图形传递出山乡文旅的核心价值观，永续循环寓意立足乡村，联结多元发展。整体视觉系统简单而有力，有助于品牌的传播。 

除了VI形象，我们还为该品牌设计了标识设计，标识的设计延续室内设计的风格，提取原木和金属的材质和色彩。整合品牌形象、空间景观、信息功能，将环境导视系统与环境体验相结合，不仅能让顾客轻松找到目的地，也感受到这里的放松、舒适。
Brand Design design identity logos vector visual identity
Brand Design design identity logos vector visual identity
Brand Design design identity logos vector visual identity
Brand Design design identity logos vector visual identity
Brand Design design identity logos vector visual identity
Brand Design design identity logos vector visual identity
Brand Design design identity logos vector visual identity
Brand Design design identity logos vector visual identity
Brand Design design identity logos vector visual identity
Brand Design design identity logos vector visual identity
Brand Design design identity logos vector visual identity
Category：Branding / Visual Identity
Design：Chengke Liu
Client：Shanxiang Culture Tourism

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山乡文旅
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Shenzhen, China

山乡文旅

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