MALL OF ARABIA
Is Egypt's first unconventional shopping mall that encompasses a furniture mall,
park, restaurants, cafes and entertainment hubs. MoA is the biggest mall in west Cairo
roofing over 400 local & global stores.
Is Egypt's first unconventional shopping mall that encompasses a furniture mall,
park, restaurants, cafes and entertainment hubs. MoA is the biggest mall in west Cairo
roofing over 400 local & global stores.
Credits
Creative Director: Mohamed El Ghannam
Senior Graphic Designers: Andrew Adel - Zeyad Naguib
Animator: Tacnim ElSaeed
Senior Graphic Designers: Andrew Adel - Zeyad Naguib
Animator: Tacnim ElSaeed
Head of Digital Marketing: Ahmad Nasser
Social Media Strategist: Mohamed Ismail
Creative Copywriters: Amr AboZeed - Engy Samir
Social Media Strategist: Mohamed Ismail
Creative Copywriters: Amr AboZeed - Engy Samir
Mall for All
This campaign aims to describe how Mall of Arabia matches all tastes, goals and personalities. A branding direction for the Mall to illustrate all the activities, offers and shopping experiences which meets all target segments with all types of content including (Static Photos, Short Videos, Animated GIFs, Blogs, Influencers’ Campaigns, and more).
Park Mood
This campaign is integrated with Every Day… Every Mood campaign, developed specifically for the Park. This campaign will highlight how Mall of Arabia Park will change your mood and get you into a happiness mood. The campaign name is also a metaphor for the “Dark Mode” famous phrase.
Every Day… Every Mood
This Campaign aims to position Mall of Arabia as the place to go every day, with every mood, and every purpose. A branding campaign that communicates how Mall of Arabia offers several services and different experiences that will match every day mood for each personality.
Take a Breath
This Campaign communicates that everyone will have a break in the park.
A branding direction for the Mall of Arabia Park specifically to illustrate all the activities and available restaurants, cafes and entertainment activities which will help you to have a break of your work and life load.
