A leading provider of due diligence and analytics for mortgage backed securities. The brand image of intersecting geometry defines the essence of the company’s value proposition: accurate analysis, clearly presented.  David had a key role in the company’s growth from a two man consultancy to what became several hundred employees  –with the brandmark adorning several significant buildings in New York, San Francisco and Irvine. The company and assets acquired by First American Title in 2007

BROCHURE: A substantial document  -designed to make an impact with a relatively small number of key decision makers and to deliver comprehensive details of the company and products. Also shown, corporate identity

PRODUCT BRANDING: The Bohan Group brand architecture extends to several products that become synonymous with effective due diligence on Wall Street and the banking world. 

TRADE JOURNAL ADS: Provocative imagery. Product oriented, and focussed on value proposition.

Building and office signage was simple, yet effective.

WEBSITE: The simple, uncluttered interface of the website shown incorporates animations to convey the brand value and mission statement with clarity.  This was at a time when corporate websites were typically very noisy.

 

Wild Out West: New Venture