I was asked to do the branding for a high end sportswear start-up company, RKR Sport. I created a logo to encapsulate energy and vitality and give it a bold identity to be used throughout all the brands touchpoints. The primary logo was designed in red, but a palette of secondary colours were developed so the brand could be flexible when used on various materials throughout the clothing range. 

 

Leaflets were designed to help sell the products to various retailers and to be used as a promotional piece for the range. Clothing labels were also designed to be attached to the garments.