"What if BMW i's ecological and electric side joined forces with BMW M's driving and racing experience to create the mightiest track beast?"
Below you will find the journey of how this simple idea evolved from a simple exploration into the topic into a subject of redefining what track racing could be for the brand.
Also, remember - Seatbelts don't come pre-installed! So hold on for dear life!
BMW i has a meticulous approach towards being eco friendly, efficient and it's electric identity, whereas M has its identity rooted in its straight forwardness, ease of understanding and being completely insane in performance.
The design process starts here - Exterior and Interior design goes hand in hand in the pipeline, but for the ease of comprehension, they have arranged chronologically.
Feel free to dive in and experience the process from the first sketch to the final outcome.
CGI and 3d ideation has been a constant part of the process - [1] To verify ergonomics. [2] To verify proportions being translated. [3] To play with various materials and colour palettes.
Many iterations have gone into reaching the final outcome which have been showcased in this project. Some proposals did not make it past a couple of photoshop sketches, and some until an almost conclusive result.
Version Clean
Lights Off
Version Dirty
Lights On
IM Vision Unofficial Livery
Bonus, the classic Jaegermeister Livery
So, you like Cyberpunk Edgerunners?
Thank you for your time! This project will keep updating with visuals as they come :)
