Carole Estarellas is a unique professional coach. Her last name, reminding us of the stars, guided us through the branding process. She needed a personal branding soft, but professional. We put aside all of the usual symbols, marks, and decided on subtle logo, using a chic and refined typography.

- The star reminds us of the guiding star. It represents the guide, the person whom we trust, the path we need to walk on toward a new professional future. It is also a representation of the alternative way.

- The two facing "L" represent the personal meetings, between Carole and her clients. 

- The pillar is a symbol of stability and trust. It represent the seriousness and methodology of Carole's process. 

Creative Director : Julien Massiot / Art Director - Graphic Designer : Ezekiel Vienne / Project Manager : Julie Michaud 

See more : https://wildandslow.fr/references/carole-estarellas-personal-branding-et-identite-visuelle/