In 2006, Celcom the local cellphone service provider wanted a close affinity with football lovers throughout Malaysia. So we wrote a song that showcased the love for the game with a healthy dose of competition between opposing teams. We went further with it when we fused two leading Malaysian rock bands that are core names in the genre that they represent: rock and rap metal. To cap it all off, we made this music video which instantly became a hit with the locals. Till today, football lovers still sing this tune and think fondly of the music video.

It is one of my proudest moments and I had the most fun working on this project. It won both a Silver and Bronze in the local awards show, the Kancil Awards.

A stunning commercial that brings to life the Sepang F1 Grand Prix LIVE in Malaysia.

A simple yet quirky commercial that I wrote and directed to promote Celcom's mobile GPS service.

Probably one of the biggest budget TVCs I've ever worked on, this epic commercial showcased the four football stars that Celcom paid top pounds to endorse: Michael Owen, Robert Pires, Steven Gerrard and the evergreen (Sir) Ryan Giggs.

This hilarious TVC shows how Lasik eye surgery can help you avoid unfortunate accidents.

These range of TVCs were one of my earliest works for Celcom's football sponsorhsip in 2006. The campaign is a follow-up to the highly successful "See football in everything" idea which made me want to join M&C Saatchi in the first place.

This funny commercial was something we cooked up during a boring shoot which we had ample time for. Maybe the line could've been better or clearer but what we wanted to express was that with film tinting for your car, the world outside seems to look better.

One of the first regional work I did was for Axiata. The idea may not be stunning, but the message gets sent across different markets throughout Asia.