Over time, the responsibility to communicate about the importance of "don’t drink and drive" has fallen solely on liquor brands, specifically on beer brands, but isn't it also the responsability of the automobile industry?
We did what the law hasn't done yet; we hacked all car ads, adding the legal liability, "DON'T DRIVE AND DRINK", achieving so much success and establishing so many conversations that our action became the law that forces the automobile industry to carry this legal liability in its advertising.
