PIZZA 24 ® // Strategy, Branding –– 2022
Pizza 24 was created to launch the first supermarket pizza designed in a traditional stone oven. We developed the brand based on the social and democratic values of pizza. The naming, identity and tone of voice combine everyday irony: Pizza 24 for 24 hours a day, in the best supermarkets; a modern and striking design to radically distinguish itself from the competition, both in terms of recipes and product quality as well as look & feel; and a tone of voice of a vindictive and celebratory nature.
Services
Visual Identity & Brand Strategy
Web Development
Web Development
+ Credits
Creative & Art Direction by Codea Studio
Icons by Forma & Co
