This is a project that I did for Taterkata - a pineapple tart product - for my second year in Multimedia University(MMU), in Media Innovation(Advertising) class. It is to create a brand, a packaging design and promotional items for a food product.

 

Introduction: Taterkata - is a pineapple tart food product which is actually Tak Terkata that means speechless in Malaysian language. Its a box of pineapple tarts that have its own feel to it - has a mini website, coupon card, paperbag and packaging design.

 

Purpose: I have incorporate a light and fun feel using pineapple visuals as patterns for the overall design - with a burlap texture - to give a fun and fresh feel to the branding.