Tendril joined forces with the Hublot team and brand ambassador Samuel Ross in a fashion-forward collaboration to craft a launch film for the release of the new limited-edition Big Bang Tourbillon Samuel Ross.
Ross’s signature use of colour and love of stark geometry and urban design come together in his first wristwatch collaboration. The timepiece’s stylized hexagonal shape, titanium honeycomb mesh, and vibrant orange hue make for a sportier direction to Hublot’s flagship model.
We wanted to strike the perfect balance between the new watch’s minimalist design and precise intensity — marrying Hublot’s classic look with the sensibilities of Ross’s unique graphic language. Modern, friendly, and minimalist tones were brought together to create a fresh aesthetic in this design-driven film and ode to industrial elegance.
The hexagon serves as a visual symbol of the watch’s functionality – a key element seen throughout Ross’s design. The honeycomb geometry is durable, breathable, and lightweight – making it a standard for modern-day design. Adhering to conventional colour theory, Ross chose Pantone Orange 021 C – representing energy and optimism, a brilliant contrast to the grey of the satin-finished case and bezel.
Process + R&D
Client: Hublot
Art Director: Alex Bertrand
Head of Hublot Studio: Yann Lauener
Production Company: Tendril
Creative Director: Chris Bahry
Director: Pablo Alfieri
Executive Producer: Ivelle Jargalyn
Producer: Niko Hook
Coordinator: Cody McFarland
Design + RND + Lookdev: Shannon Hoyne, Christoph Strohfeld, Joan Garcia Pons, Rafael Eifler,Rich Nosworthy, Dean Giffin
Houdini Simulations: Rich Nosworthy
Houdini Simulations: Rich Nosworthy
3D Model + Rigging: Flavio Diniz, Marek Denko
Animation: Samuel Bohn, Macs Riedel, Joseph Recoskie, Rafael Eifler
Light + Render: Nemanja Ivanovic, Jeff Briant, Samuel Bohn, Rafael Eifler
Compositing: Astrid Cardenas
Sound Design + Music: Cypher
