in 2013, fast acting Advil® became the official pain reliever of the NHL.
INSIGHT: Every night, goalies have to pick between putting their bodies through punishment for the team or facing the emotional pain of giving up a goal or taking a loss.
INSIGHT: Every night, goalies have to pick between putting their bodies through punishment for the team or facing the emotional pain of giving up a goal or taking a loss.
IDEA: Rather than face the emotional pain of letting in a goal, fast acting Advil® gives goalies the ability and confidence to face the physical pain head on and be ready to do it all again the next night.
Film
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1-On-1 Behind The Scenes
