We worked side by side with Nu Mexico (Nu bank) by creating and developing, for their social media, the national graphic campaign for the "Hot Sale" sales season.
The mission was to establish a series of art pieces that reflected the brand's unique style. To achieve this, we designed utterly original characters, using vibrant textures and colours so that we could represent the personality of Nu Mexico users.
ART AND MOTION
CLIENT: NU BANK MX
DC: GABRIEL BERTA , DAVID ZACARIAS
CREATIVES: DIANA HARO, TATIANA RICO, SARAH CARDONA
BRAND MANAGERS: DAFNE CISNEROS, PAOLA GARCIDUENAS
PRODUCER: PRISCILA VILLALPALDO
LOCATION: MEXICO
CREATIVES: DIANA HARO, TATIANA RICO, SARAH CARDONA
BRAND MANAGERS: DAFNE CISNEROS, PAOLA GARCIDUENAS
PRODUCER: PRISCILA VILLALPALDO
LOCATION: MEXICO
STUDIO: LONG SUMMER DAYS
ART DIRECTION: @BITASI
DIRECTION: @FRANCISCO QUILES
ANIMATION: @DANILOMATION, @LAURA BENAVIDES
2D ANIMATION: @IVÁN RASCÓN, @LUISA ANTONIETA
2D ANIMATION: @IVÁN RASCÓN, @LUISA ANTONIETA
ILLUSTRATION AND DESIGN: @TACHO MACHO, @BITASI, @ELIUD, @IVAN AGUILAR
2022
ANIMATION SPOTS
With these concepts already developed, we made three animated spots for the same campaign. The objective was to communicate the particular alliance with the Paypal, Walmart and Sam's Club brands inside the discount prices.
In these pieces, we shared the benefits and special offers of the sales season, evolving the storytelling so we could show our characters in 3 necessity and wish situations. Nu México is the ideal solution because of its sales season benefits.
Besides the narrative and graphic tools mentioned before, we draw upon motion animation and frame-by-frame to deliver three spots that immediately connect with the audience and between Nu bank and Long Summer Days.
MOTION, ILLUSTRATION AND STYLE FRAMES DESIGN
