'Invisibles' is an awareness campaign to make visible all the lives behind Spinal Muscular Atrophy (SMA), a highly disabling rare disease.
The challenging reality of SMA patients is invisible to most of society. But there are many more people behind someone with SMA. Lives whose invisible work makes it possible for patients to lead a better life.
SPOT
MAKING OF
Credits:
Chief Creative Officer: Natxo Díaz
Creative Director/Head of Art: Leo Rincón
Creative Supervisors: César Pérez, Adrián Poveda, Eduardo Domínguez
Copywriters: Natxo Díaz, César Pérez, Eduardo Natera
Art Direction: Leo Rincón, Adrian Poveda
Photographer: David Valor Muñoz
Producer: La Boutique 77
Spot Director: Pablo Arreba
Account team: Cristina Crespo, Mayte Pou
Agency: VMLY&R HEALTH Spain
Client: Biogen, Fundame
