Campaign - Peta India

Animal abuse - animals are being hated for no reason. people force them with pain, harm, or violence, especially regularly with cruel, violent, unethical, and depraved behavior. Subjecting animals to an environment where they feel scared, unprotected, and terrorized. People believe that they have a right to the lives of the animals and they can treat them in any way they want to. So the ideation is about showing the visuals of the people who are doing abuse from an animal’s point of view. To make people aware of how it feels like when someone is doing abuse on them and to show the cruel faces of the people who are doing the abuse. Why always show the ones who are getting abused and why not the ones who do abuse.