The psychedelic spiral created by Murmure, the result of research into how a sound wave spreads, boasts a chromatic scale revealing only primary colours. It echoes the codes of the 90s and the golden age of Techno and Dance.
The electronic culture festival Nördik Impakt called Murmure for a second time for the development of its global communication. In contrast to the first year, the festival organisers wanted a more playful and effective identity. The psychedelic spiral created by Murmure, the result of research into how a sound wave spreads, boasts a chromatic scale revealing only primary colours. It echoes the codes of the 90s and the golden age of Techno and Dance. Because the festival takes place in late Autumn, the variety of colour in the visual, set on a deep black background, provided a striking contrast to the French autumnal landscape. In addition to creating the graphic identity, Murmure accompanied the festival on their main print, web and merchandising variations, as it has each year.