For this University project we were tasked with creating a campaign for the elderly. My campaign Hold aims to connect the younger generation with the elderly, encouraging youngsters to engage more with the older generation. My campaign “Hold” represents helping – old. 

The primary goal of my campaign is to help reduce loneliness not just in the UK but around the world. To achieve this I would set up a local service that you can call if you are feeling lonely and meet up with people to simply have a chat, grab a coffee etc.