Lucía García's profile

ALWAYS BEEN ALWAYS ORIGINAL


Illustration made for ADIDAS during the ESTÉREO PICNIC FESTIVAL that takes place in Colombia. It’s inspired in Women and non-binary folks around the world that have been pushing forward diverse takes on “Originality” forever. It’s nothing new. They’ve always known about their vastpower and potential. Backed by this inherent understanding, this season Adidas Originals launches its “Always Original” initiative – an ongoing celebration of the ever-unfolding, omnipresent, and unique expressions of originality as told by marginalized voices.

SKETCH.
 
PROCESS.

FINAL DESIGN.


THANK YOU.
Look the process video here
ALWAYS BEEN ALWAYS ORIGINAL
Published:

ALWAYS BEEN ALWAYS ORIGINAL

Published: