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Retouch for Lucozade Spring Breaks Campaign
Kevin Relf
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Final printed 6 sheet
Out of camera shot. Used as a guide
Final retouched photoshop file
Close up displaying detail and treatment used
Bottle close up
Base of bottle showing colour cast from sunlight and grounding shading
The orange bottle before retouching. The product looks flat and lifeless
The bottle in all it's glory. I used dodging and burning techniques to add a touch of realism to the shape of the bottle
Quick animated build
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Retouch for Lucozade Spring Breaks Campaign
5
170
0
Published:
February 12th 2014
Kevin Relf
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Kevin Relf
London, United Kingdom
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Retouch for Lucozade Spring Breaks Campaign
To create a summer looking retouch advertising Lucozade Energys new WIN campaign. The treatment had to match the style of the ATL photographer be
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5
170
0
Published:
February 12th 2014
Tools
Photoshop
Adobe Camera Raw
Creative Fields
Digital Art
Packaging
Retouching
photoshop
Colour Grading
camera raw
lighting
Copyright Info
Attribution, Non-commercial
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