As part of an internal educational curriculum aimed at all the employees of the Generali Insurance Group national branches, I turned informative content about several technology trends for the future into the story of Aura, a girl who somehow finds herself in another world, a land full of futuristic technology, and looks for clues about how to come back home. The story was told in chapters in order to introduce and address the different topics, as if they were the pages of a sci-fi book. Topics were then expanded in related multimedial contents. This was extremely funny to produce and write, as it allowed me to put myself as a storyteller to the test, playing with elements (such as plot twists and serial storytelling) which I had seldom used in my previous jobs.

The added value: Associating technical information on specific technologies with a tailor-made story which developed from each technology's uniqueness, as shown in the examples below. This kind of creative process shows in the characters' names, as well as in their features and behaviours throughout the story.

The content was originally created in English and translated into 10+ different languages. All the versions were published on the Articulate platform.
Below are some examples of the content produced.

CREDITS

Art direction and illustration: Margherita Mottana, Andrea Neri

Animation: Michele Minchillo, Marco Uggè

Instructional Design: Chiara Perrotta

Production Management: Serena Amendola

Creative Direction: Giacomo Fregni