Name development, strategic research and corporate identity development by Pröpper&Garnaat.
"Spinning. Milling. Drilling. Machining. CNC Technology. Online portal. Switches away. Can you come up with a name?" Off course.
Sometimes it's good to find a name that's more metaphorical, that honors the beauty of what you do or make. Which makes it bigger and more famous. A name that gives the company and the brand a certain cachet. International allure. With a touch of poetry. ahem.
Well, the feeling of sculpting, the sculpting with steel, sculpting in 3D. In any form. Of course, if you're not working on it every day, that's an art form. We thought of a great sculptor, renowned worldwide, the creator of 'The Thinker', and we thought, that must be the name, that's the name of the company:
Photography: Thomas Franke
And then the main color next to black and white. The company becomes a change maker in the market. It makes accessing and actually performing machining very easy. So we want to feel 'Tech', we want to feel 'Convenience', and we want to feel a little bit of Rebellion, We shake up the market!
We make clear, clear statements, name all the advantages of Rodin, and always add something that refers to the feeling of Easy.
We do this in a somewhat atypical way, so that it stands out, stands out, becomes recognizable for Rodin's tone and style: honest, pleasant, fresh, close, with an eye for the needs of the recipient, and above all that resonates : all convenience!