Past meets future in a unique "Year in preview" experience we created with Pinterest to highlight and predict 2022’s defining trends.
Digital experience ✸ We created and designed the experience giving Pinterest users a look back at what inspired them in 2021 and a look forward to what 2022 might bring in terms of trends and inspiration.
35 different predictions ✸ We designed, animated and wrote 35 different trend predictions. Eager to find out more? Head to pinterestpredicts.com to get the full picture.
Marketing assets ✸ We created a series of marketing assets, from video teasers to email covers, newsletters, feedcards or announcement modals.
Physical card deck ✸ We printed an actual deck of cards to be used as giveaways and promo gifts to complete the Pinterest experience IRL.
Thanks for watching :)
Credits — Creative Direction Ilenia Notarangelo + Art Direction Arianna Cristiano + Animation Miguel D’Errico & Giovanna Crise + Design Giovanna Crise & Valeria Curto + Copywriting Emilia Barbu + Producer Daniel Ceballos + Portfolio & Video Case Study Giovanna Crise + Collage Art Direction Made Thought