Running BEAST Cat Food Packaging 尾巴生活鲜肉饼冻干包装设计

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Running野兽是尾巴生活®新推出的宠物全价生骨肉冻干饼。Running野兽为了尊重猫咪的猎食天性，充分还原猫咪在野外“有肉、有骨、有血”的饮食结构。它一共有6种口味，分别是：兔肉、白条鸽、鸸鹋、乳鼠、鸵鸟、火鸡。6种珍稀肉源和营养，给猫前所未有的野味大餐。

高级、野性是尾巴生活®品牌的关键词。由此出发，我们希望藉由包装带给消费者独特的视觉感受，既体现出与品牌相符的调性、也让产品拥有非常强的记忆点，最终，我们从字体版式、色彩、图形出发，创造了属于尾巴生活®的视觉识别。

Running Beast fresh meat Pie is Furrytail ® The new Pet full price raw meat freeze-dried cake. In order to respect the cat's hunting nature, Running Beast fully restored the cat's "meat, bone and blood" diet in the wild. It has 6 flavors: rabbit meat, pigeon, EMU, suckling mouse, ostrich and Turkey. Six kinds of rare meat sources and nutrition provide cats with an unprecedented game feast.

High level and wild is the Furrytail ® Key words of the brand. From this point of view, we hope to bring consumers a unique visual experience through packaging, which not only reflects the tonality consistent with the brand, but also enables the product to have a strong memory point. Finally, we create a tail life from the font layout, color and graphics ® Visual recognition of.