Lime Media is a full-service digital agency specializing in all types of advertising, website development, SEO and graphic design.
In April 2022, Lime Media won the "Best SEO Company" award. After that, it was decided to strengthen the company's position in the market and create a new corporate identity. In addition, over the 7 years of the company's existence, the corporate identity has never changed. And at the moment it can be considered obsolete.
Logo concept
When redesigning the logo, the style of the previous design was taken into account. In particular, the lime was enlarged, which was poorly visible in the old version of the logo. The lime has also been given a more modern shape. Also, the logo was animated.
Color Palette
The previous color palette consisted of black and white. When developing a new color palette, it was decided to add an acid green color that would be associated with lime color. The result is a combination of three colors, where white and black colors are used as the main ones, and green as an accent.
Visual identity concept
The concept of futurism was chosen for the corporate identity design. Three basic geometric patterns were developed and used in the design of a T-shirt, notepad and business card. In addition, animated stickers for telegram chat were developed.
