Rebrand for Sandy's
, a Southern California restaurant along the Huntington Beach pier featuring cuisine inspired by the region. The goal of the project was to refine the brand with a more sophisticated look to match the quality of food and service offered at the restaurant, while maintaining the energetic surf and beach culture of Huntington Beach.
A set of icons reflecting the region and restaurant was developed alongside the logo with a stenciled look inspired by the typography found on nearby lifeguard towers. The icons were then turned into a pattern which became the foundation of the brand.