OCEAN FISH MARKET - DIGITAL MARKETING LAUCHING CAMPAIGN
Client: BS Deli
Agency: Ideaguru
Ocean Fish Market - a sub-brand of BS Deli - specializes in providing fresh seafood in B2C market. This launching campaign is to build brand awareness and support to push online sales with an appropriate budget.
BIG CONCEPT
Based on two aspects that brands can offer to customer - high quality and good price - Ideaguru team can create a big concept as a key message for this campaign "Chất lượng hết ý - Giá cả hợp lý".
Both visuals and content pillars all follow this concept, which supports the campaign achieve the objective.
