Seamless integration of live action and photo real VFX was required to create a world in which the characters interact with each other in a believable way while the environment around them constantly evolves and changes. This magical transformation transports our characters from one area to the next. Even though objects and parts of the environment move close to the characters, the characters never become aware of what is happening. Rather, important pieces of the environment drop into place just in time and move out of the way as needed. This intricate choreography of the talent and the objects in their world is a metaphor for how seamlessly and easily the products and services of Verizon Business can integrate completely into the lives of small business owners without getting the way or slowing them down.

 

To make the most out of the limited stage space, we created an entire pre-vis sequence using real world measurements, which we could then map to the real stage space.