Graphic design in it’s most powerful form can be an effective contribution to raising awareness of a concern.

You are to design a range of typographic responses in order to raise awareness of a charity called Wood street mission. This is a very worthy charity set up in 1859 to provide clothing and toys for children in Manchester and Salford, whose parents struggle to provide the basics.

 

Your task is to raise awareness, generate interest and positive engagement to inform, enlighten and fund raise. This brief is about designing for a reason, using exciting experimental typography whilst creating an aesthetic balance in order to attract attention.

 

At the end of the brief are a set of facts and figures that will form the basis of your graphic responses. Be aware that the message should be positive, aesthetic and ultimately be desirable enough to hang on the wall. Pick your facts carefully – what are you trying to say?

You should be aware that this brief is a vehicle for you to experiment and develop your typography skills. Therefore you should understand how important the choice of fonts, composition and layout is in determining how we communicate meaning within the context of the brief. You will be expected to research and experiment hugely, fill sketchbooks, with designs and explore many variations, try out hand drawn lettering and work on straplines and copywriting skills, in order to communicate an effective message.

Consider hierarchy, typeface choice, colour, composition, careful kerning and leading, negative space and balance.

 

Using the facts and figures given I produced a series of typographic posters, Christmas cards and flyers.  In each case the typography helps to communicate and enforce its meaning in an aesthetically pleasing way, either with layout, composition or style and minimal use of imagery.