La Palma is a fictional hotel resort and spa, created for an Instagram brief challenge by The Brief Bank. 

I used a serif typeface with wavy elements so it would feel sophisticated, yet unique and quirky. The curves in the font feel like the ocean waves. I then created a palm leaf for the icon and combined it with the initials to look like a palm tree. The colour palette is calming, and takes inspiration from the beachfront. 

The entire identity is supposed to create an exclusive feeling of going to a top, adults only resort, away from the hustle and bustle of family resorts. Somewhere quiet and relaxing.

THANK YOU!

If you like this, follow me on Instagram where I post regularly! @robynndesign