The Wolford Company Inc. is a Women ran financial company. Their new identity portray's a modern cutting-edge organization with a design that's trendy, sophisticated, has a pop of color, and a feminine touch. The design layout is organized, strong, and stable; which would portray their stability of a financial services company. For the Financial industry, this new identity stands out from the rest and draws attention from it's client base. The new brand identity includes: a new logo, business cards, email signatures, a custom pattern created from the W in their logo, and social media assets.