Case Statement content and design development for the Foundation at Mount Nittany Medical Center's Campaign for Emergency Medicine. Featuring forty-two private exam rooms, the new 65,000 square-foot Emergency Department builds upon the already sturdy foundation of quality and safety maintained by the Mount Nittany Medical Center and emergency medicine group. A key strategy toward inspiring folks to support the Campaign, was the invesment in quality photography. Serving as a reflection of the proud State College region, donors were made aware of the crucial role the ED fullfills, and that their community is growing by more than 5,000 more people (treated in the ED) each year. Chances are, at least some of those people have very complicated illnesses or injuries, and in communities of this size, these people could very well be family members and neighbors, or at the very least friends and acquaintances. The images also reflected notable community members who were already on board supporting the Campaign. The photos also provide long-term value, being utilized in subsequent tactical pieces branding the Foundation's mission.