Service Design & Branding: Neused
Four designers: Yang Li (Chinese Product Designer), Lorenzo Appiani (Italian Graphic Designer), Alberto Re (Italian Interior Designer), and myself came together to design a social service for the city of Milan... 

Under the supervision of Professor Beatrice Villari at Politecnico di Milano

 
Nowadays parents are so busy with all the child’s activities and their daily routines, they find it difficult to find a relaxing time for themselves. Moreover, the kids demands and assets are increasing within this globalized and rapid lifestyle. For this reason Neused tries to help parents follow a more systematic and practical lifestyle when it comes to shopping for their kids.

Neused is social enterprise specialized in creating a community of conscious consuming parents who desire to revive and organize their child’s closet pilled up with unused and barely worn garments, creating less space and a waste of resources.
 

To get a taste of Neused at your home, you can book our life styler, Alberto Re, for a pre-paid guaranteed fee, to assist you to arrange your child’s closet so you can benet by selling or donating unused garments, while shopping for new ones from our seasonal collections bought to you. Before booking our expert, you can take a look at our seasonal collection online and selecting the garments you would like to see for yourself. When our expert comes to your home, he aims to sell you the collection of the season while collecting the garments of the previous season to resell or donate. We try our best to be as ecient and eco-friendly as possible, thereby initiating more cohesive home visits that can comprise of dierent tasks; eciency. If we were take a look at the perfect picture of the service, then Neused would visit you 4 times a year on the start of every season, collecting the unused and replacing them with the neused garments. All collected garments that you would like to sell are cleaned, sanitized, labeled and present them like new; ready to be adopted by another user.
 

Scroll down to unfold the making of Neused

 
Service Design & Branding: Neused
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Service Design & Branding: Neused

Being part of the Neused community automatically makes you a positive contributor to your family and society on all levels of sustainability (E,E Read More
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