Yell Extreme Park is a unique destination where people can try various activities such as zip-line, paragliding, rope park, horseback riding, and off-road tour by Yell Truck. Located in Yenokavan mountains, RA, the park combines all the best of extreme and eco-tourism, which makes it a desirable destination for not only youngsters but also families.
With a goal of making Yell Extreme Park a top-of-mind entertainment and adventure brand, we developed and implemented a multi-channel marketing strategy that included various events. This created a name, a place, and a bundle of emotions people would think of when they were to plan a fun vacation.
After discussing the importance of a holistic approach to marketing with the client, we have implemented various marketing campaigns such as direct sales and brand marketing, CRM, employer marketing, guerilla marketing, etc.
Various means of communication were used such as on-location events including nighttime zip-line jumps, non-stop parties, Yell Birthday vol. 4 and Artsakh Airfest 2019—one of the biggest events of 2019 in Armenia.
Various means of communication were used such as on-location events including nighttime zip-line jumps, non-stop parties, Yell Birthday vol. 4 and Artsakh Airfest 2019—one of the biggest events of 2019 in Armenia.
Yell Extreme Park is now a top-of-mind brand in Armenia that has set the benchmark for fun vacation businesses in Armenia.
